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Development
Communication Clearly the time has come for us to pause and ponder. To evolve a strategy that creates a consciousness of the environment in all age groups and all sections of society, including the children. A strategy that ensures coordination and cooperation at all levels in protecting the environment in general and the soil, forest, and water resources in particular. No strategy can really be successful, however, unless it is related to the local conditions. For the success of a development strategy depends on the participation of the people and people participate only when they are aware of the relevance of the strategy in their day to day social and economic life and only when the strategy becomes comprehensive in the context of the local experience. In other words, bringing about an awareness of the fact that quality of life is inextricably linked with the status of the environment is an important step towards stabilizing population, protecting forests, conserving soils, managing water resources and securing food supplies. Hence the need for development communication. An exercise that sets in motion the sequence of desired responses: awareness, attitudinal change, cooperation and participation. Based on the premise that the issue in ultimate analysis is not technology but awareness and motivation and that motivating people to adapting improved agricultural practices, to planting, protecting and nurturing trees and to using direct inanimate energy and energy efficient enduse technologies is the key to winning the race against time, our development communication materials come in a variety of forms for a variety of situations of
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