When one is called a Racist, a Bigot, a White Supremacist, the arguer is not simply trying to define a person's position but is trying to define a person.  When in the course of debate, one is called by someone a racist, et al, that person is not trying to clarify an argument but to end one.  Racist is not an argument, it is a pejorative.  Let's allow Jared Taylor of the New Century Foundation explain:

If someone calls you a “racist,” he has completely shifted his ground and isn’t dealing with facts or logic anymore. He is saying “You’re bad!”, which is pure emotion. Prof. Michael Levin, author of Why Race Matters, says this kind of childish outburst makes no more sense than calling someone a “poopoo-head.” Grownups do it only because it works, and it works only because so many whites are invertebrates. 

The silliness of the “racism” charge is especially clear if you are talking about racial differences in IQ. Just point out that the only legitimate issue is how to interpret the evidence. Your conclusions are either right or wrong. If someone stops trying to explain why you are wrong and instead starts calling you names, it’s a sure sign he can’t explain why you are wrong—which is because you are right. (American Renaissance, June 2001)

In common usage a racist, bigot, white supremacist, etc, is someone who feels that their group (race or whatever) is better than all others and who hates others by virtue of their being members of a different group. This is NOT what the author of this webpage believes. Therefore, I prefer to style myself as a "racialist" or "race realist" which can be defined as someone who adheres to the fact that race is a biological reality and not simply a socio-political construct. It is for this reason that you will see the term racialist used much more often than the pejorative term racist.

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